According to 80% marketing professionals, email marketing drives great customer acquisition and retention. Another interesting research states that $1 spent on email marketing brings you $38 in return.
Electronic mail is a great medium to pass your message to a long list of potential leads. It is the most direct way to reach the audience as even compared to social media. It has higher conversion rates (converting leads to customers) than search engines and social websites. Around 3/4th of consumers still prefer to communicate on email rather than any other medium – be it print or call up. As it is something in record, they can rely on emails.